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Why do companies need social media?

Why do companies need social media?
08th December 2019

Why your business should be on social media

There is no denying that social media is everywhere. The latest reports showed that there are approximately 3.48 billion social media users worldwide (about 45% of the Earth’s population, as of Oct 2019), which is a 9% increase year-on-year, and it also doesn’t seem to be slowing down. One of the biggest questions business owners are asking themselves is “should I have a presence on social media”. Our reply is “YES!”

Our social Co’s have experience managing accounts with a following of over 1.8 Million.

Whether you turn to a social media agency, freelancer, or do it all in-house, there are plenty of options available to ensure your brand is ahead of the game when it comes to Facebook, Twitter, Instagram, and beyond. Of course, it is important to make sure you are on the right social platform when it comes to your social media strategy. For example, if your business sells shirts and socks, you’re going to feel the benefits more on Instagram than you would LinkedIn, due to the nature of the audience from each social platform.

If you’re wondering what the main reasons are for having a social media presence, or need some help convincing your boss to invest marketing budget in this area, we’ve got you covered…

It’s many customers’ main source of service

In reality, gone are the days of looking up customer service phone numbers online (or yellow pages if you want to go further back). Customers will head directly to social media for support, and won’t hold back in voicing their problems to the world if their needs aren’t dealt with.

Of course, having no presence at all would avoid this, but it has been proven that customers are more likely to purchase from brands with honest and open communication with their audience. With this in mind, social media is a great opportunity to gain new customers and build lifelong relationships with the desired customer. Brand advocates are great for your business, and word-of-mouth recommendation of your business can be priceless for a company of any size, so be sure to keep on top of replies!

Get creative with ease

It’s actually not hard to be creative with your marketing on social media, particularly on the likes of Instagram and Pinterest. There are so many features being added monthly to make it as easy as possible to connect with your target audience in an exciting way.

Instagram’s ‘Stories’ feature for example, gives you the option to add filters, GIFs, stickers, polls, and location tags at the touch of a button. Even those with a basic design knowledge can stand out from the crowd and better their competitors. Fear not though, if design isn’t your thing, we have a Co in the know.

Another easy way to get creative is through Twitter, where some of the most viral tweets don’t even include and image or video asset. It’s a great platform to show the human side of your business and an opportunity to go viral just from quote tweeting, or retweeting things you know your target audience will feel entertained by. One of the most liked tweets on Twitter in the UK was this tweet by Burger King, jumping on conversations at the time around Kanye West and his opinion. Pretty simple though right? But we bet it gained great viewership and resulted in real sales.

Know the current trends in your industry

Social media offers your business the opportunity to understand the people who like your brand, their interests, and how they see your company. Gathering and understanding such information is crucial to brand development as it can tell you how to improve and develop to increase customer base. Burrow & Co are experts in social media and can help your business develop and effective presence and better understand your audience.

Photo by Georgia de Lotz on Unsplash